{"id":1863,"date":"2026-04-22T09:24:42","date_gmt":"2026-04-22T07:24:42","guid":{"rendered":"https:\/\/so-innovation.aana.fr\/about-so-innovation\/"},"modified":"2026-04-23T14:01:20","modified_gmt":"2026-04-23T12:01:20","slug":"about-so-innovation","status":"publish","type":"page","link":"https:\/\/so-innovation.aana.fr\/en\/about-so-innovation\/","title":{"rendered":"About SO Innovation"},"content":{"rendered":"\n

SO Innovation is a platform dedicated to showcasing innovative agri-food and wine products developed by companies based in the Nouvelle-Aquitaine region.<\/h2>\n\n

Each product featured on SO Innovation is designed as a response to its time: better meeting consumer expectations, adapting to evolving uses, and striking the right balance between pleasure, meaning, and convenience.<\/p>\n\n

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\n \"HEALTHY\"\n\n \n \n HEALTHY <\/span>\n <\/div>\n <\/a>\n \n \n
\n \"TERROIR\"\n\n \n \n TERROIR <\/span>\n <\/div>\n <\/a>\n \n \n
\n \"PLEASURE\"\n\n \n \n PLEASURE <\/span>\n <\/div>\n <\/a>\n \n \n
\n \"ECO-FRIENDLY\"\n\n \n \n ECO-FRIENDLY <\/span>\n <\/div>\n <\/a>\n \n \n
\n \"EASY\"\n\n \n \n EASY <\/span>\n <\/div>\n <\/a>\n <\/div>\n <\/section>\n\n
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selected products<\/h3>\n\n

The dynamic of innovation<\/p>\n <\/div>\n <\/article>\n

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universes<\/h3>\n\n

emerging trends and consumer uses<\/p>\n <\/div>\n <\/article>\n

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showcase<\/h3>\n\n

regional innovations<\/p>\n <\/div>\n <\/article>\n <\/div>\n\n <\/section>\n\n

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View the 2024 selection<\/a><\/div>\n<\/div>\n\n

The 2026 selection will be published online on June 17 at 9 a.m.<\/strong><\/p>\n\n

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OUR VISION<\/h2>\n
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Enhance the visibility of agri-food innovationsfrom the Nouvelle-Aquitaine region.<\/h2>\n\n

The Tremplin SO Innovation, held every two years by Agence de l’Alimentation Nouvelle-Aquitaine (AANA)<\/a> et CRITT Agro Alimentaire<\/a>, showcases all the new products and innovations that deserve to be discovered by the general public. <\/p>\n\n

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Products are divided into five categories based on consumer expectations: SO HEALTHY<\/strong><\/mark><\/a>, SO TERROIR<\/strong><\/mark><\/a>, SO PLEASURE<\/strong><\/mark><\/a>, SO ECO FRIENDLY<\/strong><\/mark><\/a> & SO EASY<\/strong><\/mark><\/a>.<\/p>\n\n\n\n

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A communication campaign to showcase the selection<\/strong><\/p>\n\n\n\n

The SO INNOVATION website enables professional buyers to connect directly with the person in charge of the product they are interested in.At the same time, we are rolling out a communication campaign to promote the products to both professionals and the general public: press conference, exhibition at three trade shows, and dedicated digital campaigns.<\/p>\n<\/div>\n\n\n\n

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A 2 years project<\/h2>\n
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How does the SO InnovationSpringboard work?<\/h2>\n\n

Every two years, a call for applications is launched<\/a> for agri-food companies in the region: the products or product ranges must have been on the market for less than two years or be about to be launched, and must fit into one of the five proposed categories.<\/p>\n\n

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Application phase<\/h3>\n\n

From December to April, companies can apply via the website, submitting up to three products or product ranges per company, provided they are recent (less than two years old) or ready for market launch.<\/p>\n <\/div>\n <\/article>\n

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Selection phase<\/h3>\n\n

A jury composed of industry professionals meets to select the products in line with the Springboard\u2019s criteria.<\/p>\n <\/div>\n <\/article>\n

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launch phase<\/h3>\n\n

The communication launch takes place during JAS La Rochelle, with the products going live online simultaneously with the trade show.<\/p>\n <\/div>\n <\/article>\n <\/div>\n\n <\/section>\n\n

Registration fee: \u20ac50 excl. VAT, corresponding to the annual membership to the Agence de l\u2019Alimentation Nouvelle-Aquitaine for the current year.<\/em><\/p>\n\n

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